We are frank about living green.
We started with a simple, honest approach to sustainability – to reduce single-use plastic waste by reimagining reusable cups and bottles.
Our mission is to stop single-use plastic completely. To do this, we only create beautifully-designed, premium reusable products that you'll love to use and reuse, over and over again.
Our multi-award-winning products are beautiful, functional and great for the planet. We want to empower people to make simple, sustainable choices every day. Together, we can move towards a better, greener future.
And to be frank, we need to.
frank green officially launched in 2013. But really, the idea’s been with me since the 90s — since I was a kid growing up in Australia. Most afternoons after school, I’d head down to the river near my house. I’d fish, skip stones, explore…just get lost in my own world. That river was my paradise — I felt like Huckleberry Finn, completely free. But every time it rained, everything changed. Thousands of plastic bottles, cups, and other rubbish would come surging down the river and wash up on the shore. It ruined everything. I remember asking my parents why it happened, and when I learned that every piece of plastic ever made still exists, it hit me like a tonne of bricks. I couldn’t shake it. Even as a kid, I knew this wasn’t how the world should work. I couldn’t understand how we could just keep making this stuff — using it once and throwing it away, as if it disappeared.
Fast forward 20 years, and I’m sitting in a boardroom, overseeing some of the largest corporate mergers in the country. From the outside, it looked like I’d made it. But deep down, I couldn’t stop thinking about that river. I realised I had a chance to do something — to actually change things. I had the business experience, the strategic background…but more than anything, I had this fire in my gut that had been burning since childhood. So I left my job and decided to go all in on an idea most people thought was ridiculous — a reusable coffee cup. They said it would never work. That people wouldn’t change. That single-use was too easy. Too ingrained. That only made me more determined.
I knew that if I could create something beautiful and practical, something people actually wanted to use — not because they had to, but because they loved to — I could prove them all wrong. I became obsessed. Every detail mattered: the way it felt in your hand, how it fit in your life, how it performed, and how it looked. It had to be more than a product — it had to be a lifestyle.
Years later, frank green has become exactly that. Our reusable cups and bottles are used and loved all around the world. They’ve won design awards. They’re in cafes, homes, backpacks, and offices from Melbourne to Berlin to LA. But what I’m most proud of? We’re changing behaviours. We’re making sustainable living feel irresistible. frank green is no longer just an idea I had — it’s a movement. A mindset. One that’s intentional, conscious, and deeply stylish. Because I still think about that little boy by the river. And I want every kid to grow up in a world where they can skip stones, fish in clean water, and feel like Huckleberry Finn — not stand on a beach full of plastic. That’s why I started frank green. And that’s what drives me every single day.
— Ben Young
Founder & CEO, frank green